Friday, 18 February 2011

Ident 1 Plans (Unit 32 Task 2)

Music

After we uploaded and began editing the ident we discussed what type of music we would like in our ident we decided on some dance club music and I went onto www.freesound.com to look for highly energetic dance music. this relates to our channel because it is also shows music videos of different types of music plus the song fitted the mood of the ident.

Editing

as soon as we uploaded our raw footage into imovie we began to edit it and look for music. We wanted our channel to have a 'if you gotta work then might as well party' attitude. the video effects we wanted to use would be the same as the ones you would see in a music video. The quickness of the cuts and transitions between shots match our fast paced music this means our ident will have steady rhythm and flow.

Title

Our idea for our title was for it to fit into our rubix cube but after it breaking we decided to just create a title card we used square/grid like font that wee all agreed fitted with the rubix cube.

Tuesday, 15 February 2011

ident plan1 location choice (unit 32 Task 2)







we chose the meeting room because everyone has a room like that at the work place where they have briefs and presentations this is one of the most boring aspects of any job. So we thought it would be humorous to young adults to see an ident take place in a similar work environment where the only thing you can think about is what your gonna do as soon as you leave work or at least make the work place look like a party.

Ident plan1 storyboard and costume (Unit 32 Task 2)




We chose this people for our ident because they are from our target age group so they canrelate to the target audience we also have to boys and one girl so the both men and women have someone to relate to the cloths they are wearing will be of the similar style they will be weaing in the ident which are popular among our target audience.

Ident plan2 ideas (unit 32 task 2)




Location description

The location we chose to work in (J03) is commonly empty and quiet to work in. The table is easy to work around a table and the black card will act as the background for our film so the wood or surrounding carpet will not be present. The camera we will set above the table to get the still shots we need.

Casting Mascot choice

I chose to use two mascots a young man and woman that appeal to our target demographic who are both male and female of the same age group as the mascots. I wanted the characters to have a ‘spy vs spy’ feel to them because of the varying types of music and shows that will be shown on the channel and represent how audience may differentiate. I also wanted them to have a sense of humor and activeness to them so they match the mood we want the channel to portray. I believe that our audience will like the mascots because of their conflict and the fact they are the same as the audience we are aimed at.

Music and sound

At the start we are going to have silence then it is broken by our mascot whistling a tune then it goes silent again when he sees the logo and then we will have a small 10 clip of a popular song.

On screen graphics

The on screen graphics will be drawn and cut out and then shot by our camera on the black background so we will not be using live type or any other program.

Tuesday, 1 February 2011