Photoshop assessment

SHRED LOGO FINISHED

FORMAT: Jpeg suitable for small website pictures and can be seen on almost all computers the format can be changed by Me to fit many different sizes.

COLOURS: The colours I chose for the logo fit the mood and feel of the station perfectly. The colours Red and Black are rebellious colours that fits both our audience and the music that SHRED plays. the colour choice makes it stand out from it fellow stations as SHRED is the polar opposite to VIP in its music and audience.

FONT: The bold red font represents the rough and harshness of the station unlike V.I.P's regal style of font shred is rebelliousness is shown in its font proudly showing its character.

In Finale I believe that SHRED's audience will enjoy the logo as it clearly stands out from its competitors. Its rock and metal music is well represented by the colours and font and the general style. I also have the logo in a vector graphic so it can be used for billboards and other large scale designs.

.V.I.P. Logo Finished

This is a Jpeg of the complete VIP logo again this is perfect for being sent around the company to get everyones view on the logo and get their feedback

COLOURS: The Purple, Gold and White colour scheme suits the expensive luxury style mood the station is going for to make the audience feel 'In' and feel like a 'V.I.P'

FONT: The font i chose fits the ivy league style that the station is going for the full stops between the Letters adds to the importantness that this is .V.I.P. and that means the best for our listeners.

My finale thoughts on this logo is that it makes the shows what the radio station wants to play what is popular here and now and make the listeners feel well looked after like a VIP.I also have the file in a bitmap file format that can be used on smaller scale merchandise

Pulse Logo Finished

This is a Jpeg format of my Pulse logo. It is perfect for a website and other small prints plus because it is so versatile I can send to anyone in the company for analysis.

COLOUR: the colours I chose to use fitted the dance club feel we were going for perfect any house party or clubbing event the black and bright green contrast well and help the logo stand out

FONT: The font I chose had a very high tech look to it and fitted well with the techno and dubstep music style I wanted the font to stand out from the background yet not have it black so i chose a dark green for contrast

I believe the colours look and font style fit the target audience and music we shall being playing on PULSE and the fans will love the logo.I also have the logo in PNG format so it will fit perfectly on a website because of its quick load times

Step by step guide of the creation of the logos

This is a 5 step guide on how I created the Logos for my Radio stations. All the logos were made in a identical way in this case we are looking at the shred logo. I started by creating a new transparent lay out for psd. 20cm long and 30cm high. With this canvas I used a circle tool for the first layer as seen in image 1. To keep the circle in the correct shape I dragged out the circle while holding down shift.I then set the colour for the new layer as black using the colour selector at the top of photo shop. I then created a second layer using the circle tool that was smaller than the first layer. To keep the proportions the same as the first layer I used the Shift+drag to create the desired shape. After I did this I moved the shape into position over the first circle to create the effect of the border.In image 2 you can see I then changed the layer colour to a deep red to contribute to a violent rock look. One of the things I noticed during the creation of these idents was the border size between the two circles was not consistent. Sometimes this distance was far different that the others because I could not make them visually similar. I then decided I would create the two layers once and save them three times. I then pallet swapped these files for the other idents this stopped the problem of the different size borders.