Russian Standard Vodka Advert

This advert is addressing social position by first addressing what its target audience 20-40 year old socialites and finding out what they use to define social position then making the man in the advert a suave looking, upper class party goer who is presented like a role model to the viewer. This makes the viewer want to be like the man in the advert who has what the viewer is going to perceive as high class status symbols i.e the suit he is wearing. Their is also psychical attraction present because the part of the man and the extras are played by attractive people making the target audience want to buy the product to be with or like people similar to the adverts. The costume and settings are also expensive and glamourous appealing to the target audience because they want to experience the same things as the characters in the advert.