The
station names I chose (SHRED, PULSE and V.I.P) at the beginning of Task 3 I had
very different ideas for. My original idea was to have the names written on
license plates and have them personalized to fit the style and attitude of each
station this idea however was replaced with the family of logos we have now.
The stations were made to be for the capital of London and not for national
broadcast so I chose something that the audience would be able to identify. The
overall design is based on the London underground sign. I edited the
underground sign to fit the different stations using different colours and
fonts.
For ‘V.I.P’ I chose a very luxurious colour scheme with Gold,
Purple and White the font I chose was very formal to add to the high class
style. I put punctuation inbetween the letters to add to the importantness of
‘V.I.P’ and make the target audience take notice. The music that V.I.P would be
playing is top of the charts songs what is in now and what is popular. What we
want to portray with V.I.P is that our listeners are important and should be
treated as such and given the V.I.P treatment. I believe that our target
audience would find the Logo well suited for the station and it will ive people
unfamiliar with the station a good idea of the music we will be playing.
On the other hand for ‘SHRED’ I chose a very different colour scheme. SHRED is a Rebelious
and Rock and Metal station these characteristics are also present in our young
target audience. The colour we chose to represent these were Red, Black and
Grey these colours represent feelings from the music that we will be
playing i.e black is a symbol of
Rebelliousness and red violence. We were also encouraged when interviewed
target audience members and fellow collauges could assosiate our chosen colours
to a Rock/Metal station and/or music. For our title we went with a bold red
font that in its style of representation seemed rebelious and striking again
similar characteristics of the stations target audience.
During the creation of ‘Pulse ‘ we decided early on a colour
scheme that would A) suit the music style. B) that would be similar to the
scheme as a club or other location this station will be played at. C) to be instantly recogniseable to our
audiences as station made for them. The colours we ended up on chosing were
black, Lime Green and Dark Green. These colours fitted the clubbing scene and
are associated with Techno and Dubstep music. The font we went with was very
hightech and smart our target audience again gave feedback on this and agreed
it suited what their expectations of font for a Station that is primaraly a
dance club and party station.
In finale im very pleased with how this family of logos has
turned out the overal inner city theme is well represented by the ‘underground’
inspired look the logos have.
Eventhough the all the logos are made the same wy they all have a
different sense of identity and represent there different types of music genre,
audiences and personality of each station. I believe the target audiences will
be drawn to their stations by these logos and will find them very pleasing . I
have also transfered and saved the logos onto multiple photo formats for
advertisements documents and merchandise this means we can go into the put
these into production as soon as we launch the new stations with their logos.
We hope you will take this pitch
into concideration and eventually use these great set of logos that perefectly
fit what you want from your logos.
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