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Monday, 16 July 2012
Music video documentary script
Conventions
Conventions are used in nearly every music video as they give the video its identity as a music video for instance
Links to other artists are very common now this is a very popular form of music video you are promoting 2 or more artists at the same time from the same or different genre one of our more popular examples is “You don’t Know” by Eminem featuring 50 Cent and other popular rap stars. These are almost guaranteed success as you combine multiple fan bases creating a much bigger audience.
Extending or consolidating the video some music videos are longer than the song itself these tend to be music videos with a narrative as it gives the music video a more movie like experience. For example back in our “you don’t know” video and our “I’m not okay” video by my chemical romance give us a introduction to our main artist
Lyrical representation can be vital in a music video especially for a story based or a solemn and slower paced song for example Brad Jonas’ “This Fantasy World” which shows literal representation of this world of high adventure to bring in the audience.
Purposes
There are many different purposes to make a music video for example
One of the main reasons is to promote the artist as a record label you want to create a music video to expand an audience’s fan base. We achieved this goal with Nickelback’s “rockstar” video Nickelback became very popular after this because they got promotion in other countries than the USA.
The second is to turn the song into a visual medium this expands the fan base and outlets meaning more people will watch it because of the visual representation of the music this can be seen in our “Darude’s Sandstorm” video were we watched a high energetic chase that fit the energy and pace of the music.
Another reason is to expand the amount of outlets for your artist meaning more exposure for you and your artist we did this with our “holy diver” by ‘killswitch engaged’ video this gave their fans the ability to watch their favourite band playing outside of a performance.
The final reason is to make profit by making music videos we are bound to grow an artist’s fan base by giving them exposure as well as have people buy and download the videos of internet sites like Itunes. We done this with lady Gaga’s “Telephone” the increased revenue could then be used to make more and higher production music videos.
Styles
There are many styles of music videos that our company use but here are examples of our better-known styles for example
Animation is a simple and entertaining style of music video that can fit many genre types it costs little to produce and takes less of the artists’ time. We did this with one our first music videos “this fantasy world” which we used simple animation to create a fantasy nerdy style world.
An extra way to make money in a music video is through the influence of commercials with product placement this extra revenue can later be used to fund the music video or other projects we used this in our “Telephone” music video
Narratives can be present in a music video this brings in the audience and makes them sit through it fully to see the ending we did this in our “Last Friday night (T.G.I.F)” video by Katy Perry.
Surrealist imagery can be used to give the video a dreamlike look to fit the song and put the audience in the right frame of mind in ‘Avenged sevenfold’s’ “Bat Country”
Video they create a off putting atmosphere to put the audience at edge
Parody and pastiche are also a very popular form of music video not only dose it promote the parody artist but also the original song and artist for instance in Barley Political’s “TIK TOK PARODY” we can see the similar style of sets and costume that promote Kesha’s “Tik Tok” music video
Referencing can give the audience a idea of what inspired the artist to create the song and Homage is can be seen in a variety of different music videos as the artists put their own spin on something that influenced them. This can be seen in “Bat country” where we have a quote from Dr Johnston
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